Author: Yagdutta Rajeev

RAJEEV SHARMA Media Strategist | Content Architect G 24, G Block, Sector 12, NOIDA - 201301 Mobile: +91 9968329365 | Email: stv.rajeevsharma@gmail.com PROFILE A high-impact Media Professional with over 25 years of distinguished career in National News Networks. Expert in Newsroom Transformation, Editorial Governance, and Multi-platform Content Strategy. Proven track record of leading large editorial teams (Input/Output), conceptualizing high-TRP programming, and driving digital convergence for major media houses. CORE COMPETENCIES & LEADERSHIP • Editorial Strategy: Expert in defining the editorial tone, ensuring journalistic integrity, and managing complex newsroom operations. • Broadcasting Excellence: Seasoned Prime-time Anchor with a command over political, legal, and investigative discourse. • Operational Excellence: Specialized in Octopus Newsroom and Vizrt workflows for high-efficiency broadcasting. • Media Branding: Skilled in program scheduling, minute-to-minute planning, and brand positioning to maximize viewership. PROFESSIONAL LEADERSHIP JOURNEY Zee Media (National) Executive Producer – Output * Strategic Oversight: Orchestrated news output for a national audience, ensuring seamless integration of breaking news and feature programming. • Workflow Optimization: Modernized story creation processes to enhance newsroom agility and broadcast quality. APN News Channel Input Head • News Intelligence: Directed the network’s news-gathering machinery, leading investigative teams to secure exclusive and high-impact stories. News 24 (Hindi Digital) - BAG Network Editorial Consultant * Digital Transformation: Provided strategic counsel on content diversification and digital-first editorial approaches to capture evolving news audiences. ITV Network (India News) Editor: Legally Speaking • Niche Programming: Conceptualized and led editorial content for specialized legal segments, enhancing the network’s thought-leadership profile. Sadhna News Editor – Output • Channel Launch & Execution: Spearheaded news operations for the UP/UK channel from inception, establishing it as a credible regional voice. • Flagship Anchor: Hosted high-profile shows like "Press Club" and "Rajrang," driving viewer engagement through analytical depth. S1 News Channel Editor • Organizational Leadership: Held full administrative and editorial accountability for the channel, managing a diverse workforce and newsroom budget. • Public Affairs: Hosted "Special Agenda" and "Savdhan," focusing on critical social and political issues. TRAINING & EDUCATION • Conflict & Sensitive Reporting: Trained by Thomson Foundation, Conflict Area (Insurgency or War Time) and HIV/AIDS Reporting. • Academic: MA & Postgraduate Diploma in Journalism. TECHNICAL & INDUSTRY FOOTPRINT • Technology: Advanced proficiency in Octopus Newsroom and Vizrt ecosystem. • Print Legacy: Significant editorial contributions to Amar Ujala, Aaj, and Rashtriya Sahara. • Mentorship: Consultant and faculty at Massco Media, shaping the next generation of journalists. Personal Philosophy: “Let’s shoot for the moon, even if we miss, we shall land somewhere among the stars!” Sd/- (RAJEEV SHARMA) NOIDA. Dt.