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Yagdutta Rajeev

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About Yagdutta Rajeev

RAJEEV SHARMA
Media Strategist | Content Architect
G 24, G Block, Sector 12, NOIDA - 201301
Mobile: +91 9968329365 | Email: stv.rajeevsharma@gmail.com

PROFILE
A high-impact Media Professional with over 25 years of distinguished career in National News Networks. Expert in Newsroom Transformation, Editorial Governance, and Multi-platform Content Strategy. Proven track record of leading large editorial teams (Input/Output), conceptualizing high-TRP programming, and driving digital convergence for major media houses.

CORE COMPETENCIES & LEADERSHIP
• Editorial Strategy: Expert in defining the editorial tone, ensuring journalistic integrity, and managing complex newsroom operations.
• Broadcasting Excellence: Seasoned Prime-time Anchor with a command over political, legal, and investigative discourse.
• Operational Excellence: Specialized in Octopus Newsroom and Vizrt workflows for high-efficiency broadcasting.
• Media Branding: Skilled in program scheduling, minute-to-minute planning, and brand positioning to maximize viewership.

PROFESSIONAL LEADERSHIP JOURNEY
Zee Media (National)
Executive Producer – Output * Strategic Oversight: Orchestrated news output for a national audience, ensuring seamless integration of breaking news and feature programming.
• Workflow Optimization: Modernized story creation processes to enhance newsroom agility and broadcast quality.
APN News Channel
Input Head
• News Intelligence: Directed the network’s news-gathering machinery, leading investigative teams to secure exclusive and high-impact stories.
News 24 (Hindi Digital) - BAG Network
Editorial Consultant * Digital Transformation: Provided strategic counsel on content diversification and digital-first editorial approaches to capture evolving news audiences.
ITV Network (India News)
Editor: Legally Speaking
• Niche Programming: Conceptualized and led editorial content for specialized legal segments, enhancing the network’s thought-leadership profile.
Sadhna News
Editor – Output
• Channel Launch & Execution: Spearheaded news operations for the UP/UK channel from inception, establishing it as a credible regional voice.

• Flagship Anchor: Hosted high-profile shows like "Press Club" and "Rajrang," driving viewer engagement through analytical depth.
S1 News Channel
Editor
• Organizational Leadership: Held full administrative and editorial accountability for the channel, managing a diverse workforce and newsroom budget.
• Public Affairs: Hosted "Special Agenda" and "Savdhan," focusing on critical social and political issues.

TRAINING & EDUCATION
• Conflict & Sensitive Reporting: Trained by Thomson Foundation, Conflict Area (Insurgency or War Time) and HIV/AIDS Reporting.
• Academic: MA & Postgraduate Diploma in Journalism.

TECHNICAL & INDUSTRY FOOTPRINT
• Technology: Advanced proficiency in Octopus Newsroom and Vizrt
ecosystem.
• Print Legacy: Significant editorial contributions to Amar Ujala, Aaj, and
Rashtriya Sahara.
• Mentorship: Consultant and faculty at Massco Media, shaping the next generation of journalists.

Personal Philosophy: “Let’s shoot for the moon, even if we miss, we shall land somewhere among the stars!”

Sd/-

(RAJEEV SHARMA) NOIDA. Dt.

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